Real Website Case Studies
Real businesses. Real results. Built properly.
Case studies showing how I design, structure and grow service-based websites that convert visitors into customers. Every case study below shows exactly what was built, why it was built that way, and the results it delivered.
Pretty isn’t the goal. Enquiries are.
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Why businesses choose us
Real experience. Proven results. Built for small businesses.
• 10+ years building and managing business websites
• 3 active business websites managed in-house
• 4,000+ social media followers grown organically
Simple doesn’t mean basic.
It means intentional.
From blank Squarespace site to fully booked, high‑trust service business
• High‑performing SEO foundations
• Strong enquiry flow & user engagement
Service business • SEO • Performance • Conversions
A simple, beautiful website built to turn visitors into local enquiries
• Clean mobile design
• Clear contact flow
• Local service positioning
• Conversion‑focused layout
Logo Designed by Simple Website Development and Support
Images Optimised and Compressed for Professionalism and Website Speed
Local business • Mobile UX • Enquiry flow
This case study shows how structured business directory listings helped strengthen the online visibility of The Efficient Penguin Co.
By creating consistent listings across trusted directories including Yell, Cylex and Yelp, the work supports search engine credibility, improves discoverability, and reinforces accurate business information across the web. Consistent directory listings help search engines verify a business and make it easier for potential clients to find and trust the company online.
Business Listings • Directory Consistency • Search Visibility
Websites built properly.
By someone who’s built businesses too.
“Such an easy process… simple, professional, and completely stress-free.”
Current Website Projects
A look at current websites being built by Simple Website Development & Support.
These projects are still in progress, but they show the kind of small businesses I’m currently supporting with clear structure, calm design, visibility, and enquiry-focused websites.
Helrica Massage Clinic
Helrica Massage Clinic is a current website project by Simple Website Development & Support, created for a specialist massage and wellbeing clinic based in Littleport, Cambridgeshire. The website is being designed to reflect the calm, supportive and personal care Helena provides through oncology massage, menopause massage, Manual Lymphatic Drainage (MLD), relaxation massage and alternative hair consultations. The focus of the project is to create a welcoming, mobile-friendly Squarespace website that helps clients feel informed, reassured and comfortable reaching out for support.
Thrifty Mobility
Thrifty Mobility is a current website project by Simple Website Development & Support, built for a Norfolk-based mobility scooter and powerchair repair business. The website is being designed around clarity, trust and easy contact for customers looking for honest local support, servicing, repairs and pre-owned mobility scooters. The project focuses on creating a simple, mobile-friendly Squarespace website that clearly explains services, encourages phone enquiries and reflects the straightforward, personal approach Thrifty Mobility provides across Norfolk.
Why these case studies matter
These aren’t template examples or demo builds.
They are real businesses, with real constraints, real customers and real goals.
Each case study shows: • How the site was structured • Why key design decisions were made • How SEO foundations were built • Internal and external linking• Social media integration • Conversion-focused layouts • And what impact the website had on enquiries, traffic and growth
Understanding the results
Throughout these case studies you’ll see terms like page views, indexing, breadcrumbs, HTTPS and Core Web Vitals.
I believe clients should understand what’s happening behind their website — not just be shown a finished design.
That’s why I’ve created a plain-English FAQ section explaining the most common website and SEO terms, what they mean, and why they matter for your business.
→ Read the Website & SEO FAQ
Websites should do more than look good. They should bring you work.
Design matters. But structure, clarity, performance and strategy matter more.
Every site I build is designed to:
• Be found in search • Work beautifully on mobile • Guide visitors clearly • And generate real business enquiries
More case studies coming soon
As new client projects launch, this page will continue to grow with real examples, results and insights.
“5 Star Review – January 2026
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“I honestly could not be more grateful for her thoroughness and support… She doesn’t just set something up and leave it. She explains the reasoning behind it, shares additional opportunities to improve visibility, and ensures everything is aligned properly.
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Clear. Proactive. Invested in your visibility.
