Real Client Case Studies
Real businesses. Real results. Built properly.
From website design and visibility improvements to business listings and ongoing support, these case studies show how small changes can make a big difference to real businesses.
Pretty isn’t the goal. Enquiries are.
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Why businesses choose me
Real experience. Proven results. Built for small businesses.
• 10+ years building and managing business websites
• 3 active business websites managed in-house
• 4,000+ social media followers grown organically
Simple doesn’t mean basic.
It means intentional.
From blank Squarespace site to fully booked, high‑trust service business
• High‑performing SEO foundations
• Strong enquiry flow & user engagement
Service business • SEO • Performance • Conversions
A simple, beautiful website built to turn visitors into local enquiries
• Clean mobile design
• Clear contact flow
• Local service positioning
• Conversion‑focused layout
Logo Designed by Simple Website Development and Support
Images Optimised and Compressed for Professionalism and Website Speed
Local business • Mobile UX • Enquiry flow
This case study shows how structured business directory listings helped strengthen the online visibility of The Efficient Penguin Co.
By creating consistent listings across trusted directories including Yell, Cylex and Yelp, the work supports search engine credibility, improves discoverability, and reinforces accurate business information across the web. Consistent directory listings help search engines verify a business and make it easier for potential clients to find and trust the company online.
Business Listings • Directory Consistency • Search Visibility
Websites built properly.
By someone who’s built businesses too.
“Such an easy process… simple, professional, and completely stress-free.”
Website Design & Business Visibility — Client Projects
No two businesses are the same, so I don't believe their websites should look the same either.
A look at some of the businesses I’m currently working with, from Website design and Squarespace Redesign to Business Visibility Consultancy and ongoing support.
I design websites, but I also work with businesses that already have a website and simply want to improve their online visibility.
Through my Business Visibility Consultancy, I look at the bigger picture — your website, Google presence, SEO, your Branding, social media, content and the customer journey connecting them. You don’t need to be having a website designed by me to use this service.
It’s about making sure the different ways people discover your business work together, helping the right people find you, understand what you do and take the next step.
My current projects reflect that mix, from websites for small service businesses to ongoing visibility work and a major website and visibility project for an independent Cambridgeshire hotel. I’m also working with a local novelist on his online visibility, looking at how his website, author presence and social media work together to help more people discover his book.
Some projects are still in development, while others have launched and continue to grow with the businesses behind them. Here are a few of the projects I can currently share.
Thrifty Mobility
Thrifty Mobility is a Norfolk-based mobility scooter and wheelchair repair, servicing and hire business. Their new website was designed and built by Simple Website Development & Support and launched in June 2026.
Since launch, the website has continued to grow with the business. Most recently, we created a dedicated Mobility Scooter & Wheelchair Hire in Norfolk page to support Thrifty's expanding hire service, with clear information, helpful advice, FAQs and simple ways for customers to get in touch.
The website was built to grow with Thrifty Mobility, allowing new services and pages to be added as the business develops. Since launch, my work with Thrifty has continued through Business Visibility Consultancy, looking beyond the website at the wider routes customers use to discover, understand and contact the business.
Earthwise Fenland
Earthwise Fenland is a current website project, creating a new online wellbeing and sustainable living directory for Fenland and the surrounding area. The website is being built to help local people easily discover businesses, organisations, services and support across five carefully structured categories.
During the build, my involvement in the project developed further and I have since become a partner in the business.
The website includes individual business listings, searchable directory categories and a clear journey that makes it simple for visitors to find relevant local support and learn more about each organisation.
Now approaching launch, my role extends beyond designing the website into the ongoing visibility, content and development of Earthwise Fenland itself.
The focus is on creating a warm, community-led website that is easy to explore while giving participating businesses and organisations meaningful online visibility.
Phoenix Mind • Body • Breathe
Phoenix Mind • Body • Breathe is a holistic wellbeing business based in Long Sutton. Its new one-page website was designed and built by Simple Website Development & Support and launched in September 2026.
The project brought together Phoenix's personality, treatments, philosophy and existing online presence into one clear, colourful customer journey — from understanding Bee's approach and exploring her Signature Treatments to discovering the Phoenix Reset Room and getting in touch.
Rather than adding pages simply to make the website larger, the whole experience was deliberately designed within one carefully structured page, with strong mobile usability, search visibility and clear routes to contact.
Phoenix demonstrates that a small website doesn't have to feel basic. The right website is the one that gives the business and its customers what they actually need.
Why these case studies matter
These aren’t template examples or demo builds.
They are real businesses, with real constraints, real customers and real goals.
Each case study shows: • How the site was structured • Why key design decisions were made • How SEO foundations were built • Internal and external linking• Social media integration • Conversion-focused layouts • And what impact the website had on enquiries, traffic and growth
Understanding the results
Throughout these case studies you’ll see terms like page views, indexing, breadcrumbs, HTTPS and Core Web Vitals.
I believe clients should understand what’s happening behind their website — not just be shown a finished design.
That’s why I’ve created a plain-English FAQ section explaining the most common website and SEO terms, what they mean, and why they matter for your business.
→ Read the Website & SEO FAQ
Websites should do more than look good. They should bring you work.
Design matters. But structure, clarity, performance and strategy matter more.
Every site I build is designed to:
• Be found in search • Work beautifully on mobile • Guide visitors clearly • And generate real business enquiries
More case studies coming soon
As new client projects launch, this page will continue to grow with real examples, results and insights.
“5 Star Review – January 2026
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“I honestly could not be more grateful for her thoroughness and support… She doesn’t just set something up and leave it. She explains the reasoning behind it, shares additional opportunities to improve visibility, and ensures everything is aligned properly.
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Clear. Proactive. Invested in your visibility.
How much does a small business website cost in the UK?
A small business website in the UK can cost anywhere from £300 to £3,000+, depending on how it’s built, who builds it, and whether it’s set up to actually bring enquiries. This blog explains real pricing, what’s often missing from cheaper builds, and what actually makes a website work.