Meet Sarah Morgan
Hi, I'm Sarah — founder of Simple Website Development & Support, Website Designer and Small Business Visibility Consultant.
I help small businesses become easier to find, easier to understand and more confident in their online presence. Whether that means designing a new website, improving an existing one or helping you make sense of your website, Google presence, SEO and online visibility, my goal is always the same: to help you make the right next decision for your business.
I'm not an agency. I'm a small business owner myself, with years of hands-on experience building, growing and managing real businesses and their online presence.
Everything I recommend is based on practical experience, using the same approaches, tools and processes that I rely on in my own businesses every day.
Sarah, founder of Simple Website Development & Support, is a Website Designer and Small Business Visibility Consultant, helping small businesses create clear websites, strengthen their online visibility and make confident decisions about their online presence, supporting small businesses in Cambridgeshire and beyond.
Real experience. Proven results. Built for small businesses.
• 10+ years building and managing business websites
• 3 active business websites managed in-house
• 4,000+ social media followers grown organically
• UK Squarespace website designer with real SEO results
About Me
Hi, I’m Sarah — the person behind Simple Website Development & Support.
I’m a UK-based Squarespace website designer specialising in simple, professional websites for small businesses, trades, consultants and service providers who want a clear online presence without stress, jargon, or unnecessary complexity.
Alongside this business, I run and manage several real companies, so I understand first-hand how important a well-built website is for visibility, enquiries, and trust.
I didn’t come from an agency background.
I learned website building, SEO, and online structure by building and growing my own businesses from the ground up — learning what actually works along the way.
That means everything I offer here is practical, tested, and based on real results.
The Experience Behind Simple Website Development & Support
Before launching Simple Website Development & Support, I spent over a decade running and managing businesses myself.
My background includes 16 years in sales coaching and management roles at Lloyds Banking Group, along with 12 years as a police investigator, and building a successful high street jewellery brand, where I ran the shop and designed and created all the products myself. All of these roles involved understanding how businesses operate, communicate clearly, and build trust with customers.
Later, I built my own ecommerce website on Squarespace — Elkadiri Mini Farm & Pet Boutique — integrating it with Printify and running a pet clothing brand alongside our smallholding. We grew our Facebook, Instagram and TikTok profiles to over 5,000 followers, and some of those accounts are still active today.
Alongside this, creativity has always been part of my life. I have a background in art and design, and over the years I built several of my own online businesses, designing the websites, managing the content, and growing their online presence myself. That experience taught me far more than any course ever could — from website structure and product integration to branding, content creation and organic growth.
Through this experience, I learned how websites actually work in the real world — not just how they look.
I learned how structure affects visibility, how clear messaging builds trust, and how a well-built website becomes a genuine part of a business, not just something that sits online.
All of the businesses I created were built and run by me alone, and that experience shaped how I approach websites today — focusing on clarity, trust and practical results rather than design trends.
Through building and managing my own businesses, I naturally specialised in Squarespace website design, SEO structure, and helping small businesses build a clear and effective online presence.
If you search for Elkadiri Mini Farm online today, you can still find our social media pages with thousands of followers. Although the business itself has now closed, we still enjoy sharing the joy of our smallholding life.
Because I know how confusing websites and online marketing can feel for many business owners, I also created the Blogs for Small Businesses section of this website. These articles share practical guidance about websites, SEO, Google Business Profiles, and building an online presence — written in plain English, based on real experience.
As a UK Squarespace website designer for small businesses, my goal is always simple: to help businesses build websites that are clear, professional, and capable of bringing real enquiries.
Every website I build is influenced by real business experience — not theory.
From smallholding to specialist service business
When we later made the decision to set up a new family business, Green Fields Home Kill & Butchery, everything I had learned came into full use.
My husband is a licensed slaughterman, and I created and now manage the entire online presence for the business, including the full Squarespace website build, SEO structure, blog content, and social media strategy.
My role includes:
Structuring pages for clear navigation and enquiries
Managing Facebook, Instagram and TikTok
Setting up Yell, Cylex and business directories
We now receive consistent enquiries through Google search, and our website regularly ranks for specialist service keywords.
What this means for your website
Today, I help small businesses become easier to find, easier to understand and more confident in their online presence through:
Website design
Small Business Visibility Consultancy
Website reviews and redesigns
Google Business Profile guidance
SEO foundations
Business listings and online visibility
Content and blogging strategy
Clear customer journeys
Practical, ongoing business support
Everything I offer is based on exactly the same principles, tools and processes I use in my own businesses.
This isn't theory.
It's practical experience gained from building, growing and continually improving real businesses.
Why I created Simple Website Development & Support
As I built and managed my own businesses, I kept seeing the same challenges again and again.
Small business owners weren't just struggling with their websites. They were struggling to understand how everything fitted together.
I saw businesses with:
Websites they couldn't confidently update
Google Business Profiles that weren't working for them
Confusing SEO advice
Disconnected social media and business listings
Beautiful websites that didn't clearly explain what they did
No ongoing support or someone to ask when they weren't sure what to do next
Most small businesses don't need expensive marketing packages or complicated systems.
They need:
✔ A clear website that customers understand
✔ Strong foundations for their online visibility
✔ Honest, practical advice they can trust
✔ The confidence to make the right next decision for their business
That's why I created Simple Website Development & Support.
Whether I'm designing a website, carrying out a visibility check or providing ongoing consultancy, my goal is always the same:
To help small businesses become easier to find, easier to understand and more confident in their online presence.
I don’t just build beautiful websites. I build customers.
Everything I build is based on real experience running and growing my own businesses online — not theory, trends, or agency jargon.
That’s why my focus is always on:
• Structure before design
• Clarity before decoration
• Results before features
Because for small businesses, your website isn’t a portfolio piece.
It’s a working part of your business.
Trusted by real service businesses
“I’m really pleased with my fantastic new website, thriftymobility.co.uk. Sarah really understood my business needs, and delivered exactly what I was looking for. The excellent support I received throughout the build made the whole process straightforward and stress-free. If you’re not a mobility company and you need a professional, reliable website builder, I highly recommend Sarah at Simple Website Development and Support. Five Stars!”
“ I wish I could give more stars because I absolutely would. Sarah is just the loveliest person ever. I have a wonderful website and it is all thanks to her. I could never have done what she did. My website is just as I imagined it would be and better. Nothing was too much trouble. She made everything so easy and fun. Cannot recommend highly enough. ”
Is this the right fit for you?
I tend to work best with small business owners who:
want to understand how their whole online presence works together
value honest advice over sales pitches or marketing jargon
are looking for practical guidance and clear next steps
want a trusted person they can ask when they're unsure what to do next
believe in building strong foundations rather than chasing quick fixes
want long-term support, whether that's for a website, their online visibility or both
If that sounds like you, we'll probably work well together.
Let’s talk it through
If you’re thinking about a new website, or improving the one you already have, I’m always happy to have a relaxed, no-pressure chat first.
No sales talk. Just honest advice.
Blogs for Small Businesses
Alongside designing websites for small businesses, I also write practical guides to help business owners better understand how their websites work and how to improve their online presence.
These blogs are based on real experience from building and managing my own businesses, as well as creating websites for other small business owners. I share clear, practical advice about topics such as website structure, SEO foundations, Google Business Profiles, and the common issues that stop websites from appearing in search results.
Everything is written in plain English and designed to help small business owners feel more confident about managing their website and understanding what actually helps a website get found online.
My recommendation - Start with clarity, not guesswork
Most businesses don’t need to do more.
They need clarity on what’s actually happening.
That’s exactly what this session is designed to give you.
This is something I explain in more detail in our latest blog — what actually drives enquiries from your website.
Read it here: Website Support for Small Businesses UK: The Approach That Gets Enquiries — Simple Website Development and Support