About Sarah – UK Squarespace Website Designer
Hi, I’m Sarah — founder of Simple Website Development & Support and a UK-based Squarespace website designer for small businesses.
I’m not an agency. I’m a small business owner myself, with years of hands-on experience building, growing, and managing real business websites from the ground up.
Everything I offer here is based on what I use every day in my own businesses.
Real experience. Proven results. Built for small businesses.
• 10+ years building and managing business websites
• 3 active business websites managed in-house
• 4,000+ social media followers grown organically
• UK Squarespace website designer with real SEO results
About Me
Hi, I’m Sarah — the person behind Simple Website Development & Support.
I’m a UK-based Squarespace website designer specialising in simple, professional websites for small businesses, trades, consultants and service providers who want a clear online presence without stress, jargon, or unnecessary complexity.
Alongside this business, I run and manage several real companies, so I understand first-hand how important a well-built website is for visibility, enquiries, and trust.
I didn’t come from an agency background.
I learned website building, SEO, and online structure by building and growing my own businesses from the ground up — learning what actually works along the way.
That means everything I offer here is practical, tested, and based on real results.
Business background & real-world experience
Before launching Simple Website Development & Support, I spent over a decade running and managing businesses myself.
My background includes 16 years in sales coaching and management roles at Lloyds Banking Group, along with 12 years as a police investigator, and building a successful high street jewellery brand, where I ran the shop and designed and created all the products myself. All of these roles involved understanding how businesses operate, communicate clearly, and build trust with customers.
Later, I built my own ecommerce website on Squarespace — Elkadiri Mini Farm & Pet Boutique — integrating it with Printify and running a pet clothing brand alongside our smallholding. We grew our Facebook, Instagram and TikTok profiles to over 5,000 followers, and some of those accounts are still active today.
Alongside this, creativity has always been part of my life. I have a background in art and design, and over the years I built several of my own online businesses, designing the websites, managing the content, and growing their online presence myself. That experience taught me far more than any course ever could — from website structure and product integration to branding, content creation and organic growth.
Through this experience, I learned how websites actually work in the real world — not just how they look.
I learned how structure affects visibility, how clear messaging builds trust, and how a well-built website becomes a genuine part of a business, not just something that sits online.
All of the businesses I created were built and run by me alone, and that experience shaped how I approach websites today — focusing on clarity, trust and practical results rather than design trends.
Through building and managing my own businesses, I naturally specialised in Squarespace website design, SEO structure, and helping small businesses build a clear and effective online presence.
If you search for Elkadiri Mini Farm online today, you can still find our social media pages with thousands of followers. Although the business itself has now closed, we still enjoy sharing the joy of our smallholding life.
Because I know how confusing websites and online marketing can feel for many business owners, I also created the Blogs for Small Businesses section of this website. These articles share practical guidance about websites, SEO, Google Business Profiles, and building an online presence — written in plain English, based on real experience.
As a UK Squarespace website designer for small businesses, my goal is always simple: to help businesses build websites that are clear, professional, and capable of bringing real enquiries.
Every website I build is influenced by real business experience — not theory.
From smallholding to specialist service business
When we later made the decision to set up a new family business, Green Fields Home Kill & Butchery, everything I had learned came into full use.
My husband is a licensed slaughterman, and I created and now manage the entire online presence for the business, including the full Squarespace website build, SEO structure, blog content, and social media strategy.
My role includes:
Structuring pages for clear navigation and enquiries
Managing Facebook, Instagram and TikTok
Setting up Yell, Cylex and business directories
We now receive consistent enquiries through Google search, and our website regularly ranks for specialist service keywords.
What this means for your website
Today, I work as a Squarespace website designer in the UK, specialising in:
Small business website design
Service-based business websites
SEO-focused Squarespace builds
Clean, fast, mobile-friendly websites
Websites built for Google visibility and enquiries
Everything I now offer to clients uses exactly the same approach I apply to my own businesses.
This isn’t theory.
It’s real-world experience.
Sarah from Simple Website Development & Support is a founding member of the Freelancer Registry, a curated directory of approved freelancers. She was recently featured as a Spotlight Freelancer, highlighting her work supporting small businesses online.
Why I created this service
While building and managing my own sites, I kept seeing the same problems again and again:
Small businesses paying a lot for websites they couldn’t update
Confusing setups with ongoing fees they didn’t understand
Beautiful designs that never showed up on Google
No support once the site was handed over
Most businesses don’t need complex systems or expensive marketing packages.
They need:
✔ A professional looking website
✔ A clean, logical structure
✔ Strong SEO foundations
✔ Something they understand and control
That’s exactly what I build.
I don’t just build beautiful websites. I build customers.
Everything I build is based on real experience running and growing my own businesses online — not theory, trends, or agency jargon.
That’s why my focus is always on:
• Structure before design
• Clarity before decoration
• Results before features
Because for small businesses, your website isn’t a portfolio piece.
It’s a working part of your business.
Trusted by real service businesses
“Sarah built my website for Pasha Flowers and made it such an easy process.
I wanted something simple and professional that didn’t need constant updating, and she completely got that from the start.
She explained everything clearly, kept things really straightforward, and the finished website looks lovely and works perfectly on mobile and computer.
I’m so pleased with it and would definitely recommend Sarah to anyone who just wants a website done properly without the stress”
“Sarah built our website for Green Fields Home Kill and Butchery and provides ongoing monthly maintenance while we publish regular blog content.
Everything is kept clear, well structured, and running smoothly, which makes managing the site straightforward.
Professional, reliable, and calm to work with. I’d highly recommend Sarah to any service-based business wanting a website done properly with dependable ongoing support”
Is this the right fit for you?
My service tends to work best for small business owners who:
• want a professional website without agency complexity
• prefer clear advice instead of marketing jargon
• want a website they can understand and manage themselves
• value structure, speed, and long-term results
If that sounds like you, we’ll probably work well together.
Let’s talk it through
If you’re thinking about a new website, or improving the one you already have, I’m always happy to have a relaxed, no-pressure chat first.
No sales talk. Just honest advice.
Blogs for Small Businesses
Alongside designing websites for small businesses, I also write practical guides to help business owners better understand how their websites work and how to improve their online presence.
These blogs are based on real experience from building and managing my own businesses, as well as creating websites for other small business owners. I share clear, practical advice about topics such as website structure, SEO foundations, Google Business Profiles, and the common issues that stop websites from appearing in search results.
Everything is written in plain English and designed to help small business owners feel more confident about managing their website and understanding what actually helps a website get found online.
