Google Business Profile Guide (UK)
Show up properly on Google Search and Google Maps
If you run a service-based business, your Google Business Profile is one of the most important things you can set up.
It’s often the first place people see your business — before they even click your website.
This page explains what a Google Business Profile is, why it matters, and what’s involved in setting it up properly..
What is a Google Business Profile?
A Google Business Profile (formerly Google My Business) is the listing that helps your business appear on the web, particularly for local searches
It helps your business appear on:
Google Search
Google Maps
Local results (when people search “near me”)
It’s the profile that shows your business name, services, location or service area, photos, contact buttons, reviews, and your website link.
Why this matters (especially for service businesses)
For service businesses, your Google profile helps people quickly answer:
Is this business real?
Do they look professional?
Are they local to me?
What services do they offer?
How do I contact them?
Even if you already have a website, an incomplete Google profile can hold you back.
Did you know regular Google Posts on your Google Business Profile can keep your listing active, improve visibility in search, and give customers fresh reasons to click through and contact you?
PLUS each Google Post can link directly to your website or social media, making it easier for customers to click straight through to your services, blog posts or contact page
Common signs your Google profile isn’t set up properly
This page is for you if:
you don’t have a Google Business Profile yet
you have one, but it’s not completed
your profile has missing services, images, or business info
you’re not showing up on Google Maps
you’re unsure what to put in the About section
you don’t know how to set your service areas properly
Do you want everything set up correctly from day one? Ensure potential customers can easily find your Business
What’s included
What’s included
Your Google Business Profile Setup includes:
Business details completed properly
Services added
About section written and formatted
Opening hours
Contact buttons
Images added
Service areas set up
Links and setup checks
Helping you get a Google verified Profile
Why this matters
Many businesses either don’t have a Google Business Profile at all…
or they have one, but it’s incomplete.
A completed profile helps you:
look more professional in Google results
show up in local searches
appear in Google Maps
make it easier for customers to call, message, or visit your website
build trust quickly before someone even clicks your website
If you have a Google Business Profile, the good news is this:
You can import it into Bing Places for Business in just a couple of minutes.
We used to offer this as a paid add-on, but it’s now so quick and simple that we’d rather just give you the steps for free.
Ask us to build your Google Business Profile and we will give you access to our Free Guide via our Business Listings Client Portal
GOOGLE BUSINESS PROFILE FAQ
Q: Can this help me get more enquiries?
A: It can help in a very practical way. A completed profile makes it easier for people to: find you -trust you - contact you quickly - and click through to your website It also helps your business look established — even if you’re brand new.
Q: Do I need a website first?
A: Not always.
You can set up a Google Business Profile without a website.
But a website and a completed Google profile together are one of the strongest foundations for a service-based business.
For many small businesses, the biggest improvement is simply moving from “Google doesn’t really understand my business” to “The right people are now finding me.”
Want your Google profile set up properly?
If you’d like me to set up or complete your Google Business Profile, you can view this service below.
