How to Add Your Business to Bing
(In Under 2 Minutes)
If you already have a Google Business Profile, the good news is this:
You can import it into Bing Places for Business in just a couple of minutes.
We used to offer this as a paid add-on, but it’s now so quick and simple that we’d rather just give you the steps for free.
Why This Matters
Bing may not be as popular as Google — but it still matters.
Adding your business to Bing helps you show up on:
Bing Search
Microsoft Edge search results
Windows device search
Some voice assistants and directory services
What You Need Before You Start
Before you begin, make sure you have:
✅ A Google Business Profile that is live
✅ Access to the Google account that manages it
✅ Your website link (if you have one)
How to Import Your Google Business Profile Into Bing
Step 1
Go to Bing Places for Business and click Get Started
Step 2
Choose the option that says:
Import from Google Business Profile
Step 3
Sign in using the Google account linked to your Google Business Profile
Step 4
Select your business from the list
Step 5
Confirm your details and submit
That’s it — your Bing profile will normally go live shortly after.